Why is Futbology interested in K League?

Futbology became an official partner of K League United in October last year but even before there were any suggestions of becoming a sponsor of the K League United Podcast, the app's creators had already been targeting the Korean market, and capitalising on a thriving football culture with unique fandom.

The app itself goes back to 2011 in its original guise as 'Groundhopper' following a year of development with the facelifted version released in 2015. It was founded by two friends, Lars Erik Bolstad and Geir Florhaug, who said they saw an opportunity. Speaking to archiSTADIA in 2015, Lars Erik Bolstad said:

"We had for many years traveled together to watch football and thought it would be nice to have an app to keep track of our matches and stadiums. It turned out no such app existed so we decided to make it ourselves. I’m a software developer by profession and Geir, my Groundhopper “colleague”, works in the creative industry and is really good at graphics and drawing. It’s a hobby project that we work on in our spare time and it is great to see that quite a lot of people around the world really seem to like it."

Keeping track of visited grounds is one of the app's main features, and was the main reason why I downloaded it originally in 2015. But the creators themselves say that its best feature is the planning aspect, finding games to go to instead of logging the ones you have already watched.

[READ: Futbology app now available in Korean]

Speaking to Outside Write Geir said: “This is our most valued feature. Letting you know what matches are taking place where you are or plan to be at a certain time, listed or displayed on a map.”

So why the expansion into Korea?

"Futbology has been a success amongst football fans in many countries, such as England, Germany, Brazil and France, but we've for a long time wanted to reach out to other great football countries, such as South Korea. We have for a long time been fascinated by the unique football culture there, probably the most friendly and happy you can find."

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