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Interview: DV7 Academy Coach Jaime Morales

Club De Vision Jaime Morales DV7 Academy Korea
Founded by Spanish football legend David Villa, the DV7 Academy has a network of training facilities in six different countries. In 2016 DV7 Korea was launched with hopes of imprint the Spanish style of play and approach to the beautiful game of football on Korean shores. Coach Jaime Morales, who has been with the academy since March 2018, spoke with K League United about what makes the academy stand out.
Jaime Morales is a coach and analyst for Clube de Vision and DV7 Korea. Hailing from Barcelona, Morales had worked with the Catalonia Women's National, amongst many other coaching roles, before arriving in Korea in March this year. To find out more about the academy and Morales' role within it, K League United sat down with the Barcelona native at the academy's training facility in Incheon.

About the Academy

In Korea one part of the academy is DV7 Korea, but one side is CDV (Clube de Vision). Clube de Vision is for former players to go to Spain and for the younger players it is to become stronger. For example when the teams play in U18 and U15 it is Clube de Vision, not DV7. DV7 is only one aspect. I am a coach with CDV.

For the U18s it is former players and the objective is to go to Spain or first division in Europe. For next year it is possible for the U18s to go into a league. U15s play in a league, in this league there are good teams like Bupyeong and Incheon United. Of course, it's not possible for all the players to go to K League 1 or Europe, the level is not the same.

Methodology and Values

The methodology is one methodology of Europe, for Spain. For example, my methodology here is using all the channels in the field, playing faster, and adding a little more aspects [in players' games], with defensive and attacking midfielders. I think it's not similar to methodology in Korea but of course, I am from Spain, from Barcelona, it's different. The methodology is about more efficiency, more practice, more practice, more practice so that when you arrive in the match it's perfect.

For example, some teams in Korea when the centre backs receive the ball, the positioning is different. Here (CDV) it is about more efficiency, it is possible to have more opportunities to receive the ball and more efficiency when the scorer is arriving in a striking position.

Spanish Style

Well, one example is similarity. Two or three years ago I was scouting for a women's youth team it's a similar style throughout, the methodology and the style. For example, my last team in Catalonia, is the national team of Catalonia  U16 Women's, it is the same style - open up the channels, faster, more efficiency to change the game. But, when I go to see more matches in K League 1 or K League 2 or youngsters the style is slower, not playing for passes, and shooting, shooting, shooting. If I don't like it, I change the style, for more efficiency and to be faster.


We have two teams - U10 A and B. Under 10 A is the elite team. My objective as Head Coach at our academy is for all the A teams is to have all the teams practice with the same systems, in the same way. When I started with the U10s, the style for our academy was about positioning, basic systems of defence and attack, or for example using four channels, five channels. But, it's all about practice. U10 As practice four times a week, B is three days. They are very good teams, I am satisfied with the style and I am satisfied with the training and the players.

Training for the U10s, the pitch is small, but there is a league that they play in, using a 3-3-1 or 2-3-2. I don't like only one style. I like the styles of Hoffenheim, I like Barca, I like Chelsea for three centre backs and wing backs, the football is more creative.

One mistake in football is when you only try one system. In our academy we train more. Why? Players from our academy can understand different systems when they play for clubs later in their careers. Me and other coaches explain these to them. They need to understand more styles, it is not possible just to learn one. It is important to learn different formations and styles to grow as a footballer and for coaches, they can improve with more formations.

One thing that I like is that, for example, three players from the U18s train with the U10s, they help me with the training and with U12s too. I think it's good, these players as coaches understand more about the style of our academy. For example, if I explain one session or one exercise they understands more and he explain more. It's more efficiency. For all the players that's very important in our academy All the players have the same importance.

Career Aspirations

I would like to study more and, if possible, in 3, 4, 5, or 6 years maybe work with the National Team. My dream is to train: if one day, if it is possible [to go to the National Team], but our academy is one family.  I would like to do both, stay with CDV, creating more opportunities for former players. I prefer this project, more security, more efficiency, and to advance in my career.


I do a lot of analysis. I like to analyse specific situations in the game. With the U15s, for example if we are playing Bupyeong then I will watch their match from the round before, record it. For example, if their number two is very advanced, very fast then we change certain things. I will watch a team maybe three or four times and see certain aspects of their game. But some coaches tell me they don't watch videos and I ask "why?".

In our academy when U15s play league games, or when U18s play a match, before the match we study videos. If we see something then it can be very important. Some coaches tell me, one time I studied a video. "Just one?" I ask. For me, it can be four or five. When we play Incheon, they are strong, it might be four or five. Even if I find one mistake, I am not finished.

In K League 1 it is not possible [to not watch videos], it is professional. Sometimes teams have six people on staff but not one analyst. It is important to use technology. Teams in Europe are using drones, they aren't that expensive. Your objective is to be a winner, to arrive to a match in perfect condition, this is just one salary [to hire an analyst]. More and more teams are using technology. I watch 20 matches a week, I like my work.

K League

K League is very interesting. Sometimes I go to watch Incheon United and the style is very different. In K League 1, and K League 2 if it is possible, change the system. Change the style, have more than one, have more efficiency.

Foreign coaches would be a good option but its not the secret (to success). If it's possible but to inform the Korean coaches, too. Too many times there is the same style.

Sometimes it is 75 minutes of shooting then, finally 15 minutes play. Please, use the time. It's not change for the sake of changing, it is to make you win the league, maybe even go to win Champions League in Asia.

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